About us

Our Story
Nava Maé was born from a journey across cultures. The brand is led by a mother-daughter duo based in Copenhagen, inspired by a transformative trip to Seoul that shifted the understanding of self-expression. South Korean streetwear captures attention with its perfect balance of boldness and elegance, leading to a desire to bring that energy back to Scandinavia. Nava Maé was created to merge these two worlds—Korean craftsmanship and the minimalist beauty of Nordic design.

Our Aesthetic
The focus is on the power of subtle details. Nava Maé offers unisex streetwear that blends the clean lines of Scandinavian design with the vibrant, eclectic elements of South Korean fashion. Each piece is carefully curated to represent the best of both cultures, resulting in a style that feels fresh, modern, and effortlessly cool.

Our Logo
The name Nava Maé holds deep personal meaning. "Nava" is the family name, and "Mae" is the mother’s middle name. Together, these names create Nava Maé, which has also been given to the brand's logo-girl. She is more than just a symbol—she represents the heart of Nava Maé, embodying playfulness, creativity, and exploration.

Through Nava Maé, the logo-girl expresses the vision of the brand. She communicates the world as it is seen, felt, and imagined by the Copenhagen mother-daughter duo behind the brand. Her presence captures the journey of discovering new perspectives and translates it into something tangible. Nava Maé, as a character and symbol, tells the story of style, dreams, and creativity, inviting others to join in this narrative.

Our Products
Nava Maé collections are sourced directly from local South Korean designers and artists, focusing on exclusivity and high-quality craftsmanship. Each item is curated as one-per-piece or in limited amounts. The commitment to curating clothing that not only looks good but also feels good remains central—these are pieces designed to be lived in and loved.

Our Mission
Clothing is more than just fabric; it is a powerful form of self-expression. Nava Maé aims to inspire individuals to explore their own unique style and discover new ways of seeing the world through several items. By merging cultural influences and embracing individuality, Nava Mae invites everyone to embark on a journey of self-discovery through craftsmanship and unique pieces.

Welcome to Nava Maé
Nava Maé is more than a brand; it is a community and a celebration of uniqueness found in diversity and exploration. Whether here for the local Seoul streetwear or the story behind it, Nava Mae welcomes all.